Social media is pretty much a must-have for any business looking to grow these days. In 2023, around 90% of the U.S. could be reached through social platforms. Compare that to traditional marketing—like TV and print—where you’re only reaching less than half the population. For instance, TV commercials hit about 36% and newspapers are even lower at 18.5%. These numbers really show just how much more impactful social media is when it comes to connecting with people and helping businesses thrive

Don't take our word for it - Here are the numbers from Nielsen